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Monday, February 15, 2010

Windows Phone 7 for the future

Steve Ballmer hope that "7" will become Microsoft's lucky number, the company will re-launch of its mobile phone business with Windows release 7.

Monday, Microsoft CEO and his team of Microsoft executives also released the latest version of the Windows Mobile operating system, at a press conference on Mobile World Congress. The new Windows Mobile 7 is a new beginning, the company moving.

He said: "There is no doubt that in a year and a half ago, we had to rethink everything," said Ballmer.

Rather than the transformation of Windows Mobile software, it first appeared in 2002, Microsoft decided to start from scratch. The result is a completely new look and feel of the previous generation of Microsoft Windows Mobile software.

The new Windows phone 7 is primarily used for touch-screen smartphone. It provides a graphic "card", allowing users to get multiple views of their information. The goal is to create software and user interface, which is more useful - and intuitive. For example, the new software integrates data, such as pictures, e-mail, music, video, and contact numbers from mobile phones and other places (or more music services, social networking sites or e-mail) to the easy access to "tile" or virtual button on the phone.

While Microsoft is still a leading smart phone software, and its market share decline in the past few quarters. Rivals such as Apple's iPhone, RIM's BlackBerry devices, and now Google's Android phones, has taken share from Microsoft.

Apple and RIM has taken a different approach to the market than Microsoft. These companies have established cell phone software and hardware, which provided them with more control and some of the edge conditions of the new features in the whole product line. This is much easier for developers to come up with new applications, such equipment.

Andy Lee, senior vice president of Microsoft's mobile communications admitted at a press conference last Monday, Microsoft had questioned his strategy is not building its own hardware and software sales, rather than handset manufacturers.

"We considered many different things, in the past year and a half to two years," he said. "We do not even consider setting up their phones."

On the contrary, Lees said the company decided to work with partners to provide more value to far.

However, Microsoft recognizes the need for more consistency in the hardware, and plans to cooperate closely, hardware manufacturers such as LG, Samsung, HTC, Sony Ericsson, and others to ensure that common equipment. For example, Microsoft in its partner standard-setting group of screen size. It will also require the equipment to use the same kinds of sensor technology.

In addition, its work and operator partners to ensure a more coherent service products.

From a developer's point of view, it sounds good. But it also seems that it limits the manufacturers and operators when it comes to how they can differentiate their products. Moreover, it is not clear that mobile phone manufacturer - which is has tried to differentiate their products with each other - will handle the request.

Last Sunday, in a press conference here, the Sony Ericsson's CEO said the company plans to eventually become independent of the operating system to provide consumers with a user interface, has a unique look and feel of Sony Ericsson.

Ballmer believes that the new version of the operating system will provide a more stringent standard set of devices and services use software, which will eventually lead to more innovation, and its partners.

"We need a model, raise the standard, so that our partners have the opportunity to demonstrate their unique capabilities," he said. "I think it will create a larger pool of opportunities for everyone. And when we look back, there will be a greater diversity and innovation, from a higher base, but not everyone something to replace fresh water pipes from low-level user interface. "

The new Windows Mobile 7 is expected to enter the phone market, time for the 2010 holiday shopping season, said Ballmer. He also said, AT & T Inc. and the Orange has been chosen as a special carrier partners. The company plans to launch Windows Mobile 7 devices in the United States four major carrier networks.

1 comment:

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